Ramayana is breaking new ground in international markets, with Thailand emerging as its latest success story. The film reportedly collected a staggering $550,000 during its opening weekend in the country, surpassing the lifetime collections of previous highest-grossing Indian releases there by more than five times. Films such as Pathaan and Dhurandhar 2 reportedly finished their entire theatrical runs in Thailand with collections of around $100,000. In comparison, Ramayana has achieved more than five times that figure in just three days, highlighting its growing appeal beyond traditional Indian cinema markets.
The Sony Pictures Advantage
The film’s remarkable performance highlights the advantage of its international distribution partnership with Sony Pictures. The makers intended to take Indian cinema into territories that have rarely witnessed large-scale Indian releases, and Thailand appears to be delivering encouraging results. Ramayana has reportedly collected $23 million overseas during its opening weekend alone. The film’s international promotional campaign has also played an important role in building awareness across these markets. Thailand is being viewed as an early indication of the project’s potential in newer territories.
More International Markets Ahead
Interestingly, this is only the first phase of its international release. The team plans to expand into several more countries in the coming months, with Japan, China and Russia among the anticipated markets. With Ramayana Part 2 still approximately two years away, the makers have considerable time to introduce the first instalment to additional audiences. The film is expected to collect at least $60 million overseas during this initial phase, with further releases potentially pushing the figure higher. Its international success could also create fresh opportunities for other Indian films to explore these markets.
